Butterfly in the late 80’s

Year 50’s to 70’s was undoubtedly the best era for Stiga. The Swedish company (established in 1944) apparently was the leader tabletennis manufacturer besides some weak competitors. The 80’s decade brought new situation and Butterfly sliced off bigger piece of the tabletennis cake due to effective marketing and quality products.

Manufacturers aimed wide spreading of tabletennis products so Butterfly find famous faces as well as Stiga for naming their rackets like Klampar, Jonyer, Gergely, Secretin, Grubba, Douglas (Interesting that there was player whos name was on both Butterfly and Stiga rackets eg.: Stipancic) This was the era before the metal-butterfly logo in the field of woods. Regarding the quality Butterfly was effective competitor for Stiga. We inherited sort of fine Butterfly rackets (as well as Joola or Schoeler + Micke) from that time. However the values of these woods are not the same as Stigas’.

At that time Butterfly provided wide scale of rubbers which were spread worldwide. You can remember their slogan that has been used for a long time: “On the latest poll Z percent of the players use Butterfly product”. And they used it indeed. Because of the quality they represented and still represent. (Due to the catalogues data in New Delhi 1987 40 percent of players used Butterfly). In fact there was not really serious competitor. In these years Butterfly branched out Sriver L & S besides their successful Tackiness C & D which has not disappeared.

[ilink url=”http://oldstiga.com/c/butterfly89.pdf” style=”download”]Download – 1989 Butterfly catalogue (pdf, 1.12 MB)[/ilink]